The Primal Diet, Unfiltered

The pyramid lied. Aajonus didn't.

I got into this the same way most people probably will — a raw meat clip showed up on my feed, I thought it was insane, and a few weeks later I was reading a 1997 book by a guy who used to call himself Aajonus Vonderplanitz. This newsletter is what I keep finding as I go — his actual writing, what Goatis is actually saying versus what gets clipped out of context, and why "cook everything" might be worse advice than it sounds.

One email a week. No spam. Unsubscribe anytime.

What you're actually getting

Not another wellness newsletter with a stock photo of salmon on it.

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The actual source material

I go back to Vonderplanitz's own book and site instead of repeating whatever the third-hand version of his diet has turned into online.

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Goatis, minus the clip-farming

He's got almost 200K subscribers and most of what circulates about him is a 15-second clip missing all the context. I watch the actual videos.

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One email, when I have something

No filler issues just to hit a schedule. If there's nothing worth saying that week, you don't get an email.

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Start here

These answer the "wait, what is this actually about" question I keep getting.

Origins

Who Was Aajonus Vonderplanitz?

He wasn't even born with that name. The health crisis, the wilderness story, and how a self-taught guy ended up writing the book this whole thing is built on.

Fundamentals

The Primal Diet: Core Principles

The seven rules, straight from his own writing — including the oyster regimen most people have never heard of.

Movement

Goatis and the Raw-Meat Movement

Almost 200K subscribers deep into raw meat and anti-vegan content. Why it's landing on TikTok specifically, and where this newsletter fits into it.

Fundamentals

The Easiest Way Into the Primal Diet

Oysters, a real mercury study on dogs and cats, and why seafood is a much lower barrier than raw beef.

Fundamentals

Is Raw Liver Actually Dangerous?

Purines, copper, vitamin A, and cholesterol: the real risks, and why it's a frequency problem, not a "never touch it" problem.

Fundamentals

Fix Lactose Intolerance (Proven Theory)

Why kefir and live-culture yogurt work better than plain milk if you're lactose intolerant.

Who I'm actually reading

Two names, and I'd rather you know exactly where the ideas come from than pretend I invented any of this.

AV

Aajonus Vonderplanitz

Wrote We Want to Live, built the Primal Diet, died in 2013. Raw meat, raw dairy, raw eggs, raw fat, basically nothing cooked. Almost everyone in the raw-animal-food space today, whether they say his name or not, is working from ground he covered first.

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Goatis

Runs @GoatisReviews on YouTube, north of 192K subscribers. Says he started the modern raw-meat and anti-vegan movement back in 2016 — I can't verify that claim, but the channel's real and it's where a lot of this culture actually lives online right now.

Watch the channel →
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Alright, that's the pitch

Drop your email if you want the next one when it's actually ready — not on a schedule I'm faking.